Aman Hotel and Resorts

CLIENT // Aman

LEADERSHIP // CREATIVE DIRECTION // ART DIRECTION
CONCEPTS // DESIGN // ART WORKER

As Creative Lead, I managed a team of 4-5 designers and collaborated with agencies to ensure brand consistency across both new and existing Aman properties. I reassessed logos, color schemes, and overall brand identity to maintain a cohesive look while respecting the individuality of each of the 35 properties. This branding process included defining logos, selecting property-specific colors, and applying these elements to all collateral, such as signage, menus, brochures, packaging, and stationery, to meet the unique needs of each property's ownership.

Organic Social Design

LEADERSHIP // CREATIVE DIRECTION // ART DIRECTION

Organic social media is a powerful marketing tool, allowing us to connect with our audience quickly while reinforcing the Aman brand and aesthetic. Each of Aman’s 35 properties has its own social media handle, alongside the main Aman account, all managed by a small team. To maximize the platform's potential, we created versatile templates that maintain the Aman visual style, ensuring each post is unique yet cohesive within the brand narrative.