SUITCASE partnered with MUJI to create a series of shots showcasing how to travel with their latest range of travel accessories. The brief required us to tell a story within three shots and work with a limited budget, so we shot everything in a studio without travel or models.

The “packing” shot featured MUJI products inside a suitcase; the “travelling” shot included their travel bag, neck cushion, and sun hat in the back of a car; and the final “arriving” shot was set in a bathroom we built, displaying all the products. Each shot effectively showcased a wide range of MUJI items while telling a cohesive story.

Additionally, we designed window displays for three London stores centered on the theme of traveling with MUJI and SUITCASE, which were later rolled out to all their European and select Asian stores.

*Shot by Mitch Payne