Janu Hotels

CLIENT // Janu

LEADERSHIP // CREATIVE DIRECTION // ART DIRECTION CONCEPTS // DESIGN // ART WORKER

In early 2024, Aman Group launched Janu, its sibling brand focused on connection. While maintaining Janu’s ultra-luxury status, we explored greater creative freedom. We kept a muted palette to align with Aman but introduced new typefaces and layouts to reflect Janu’s essence. I led the development of the brand style, redefined the headline typeface with custom ligatures symbolizing connection, and guided the team in adapting to Janu's unique approach.

With Janu Tokyo’s launch approaching and no time for new content, I used existing footage to craft a storyboard for the brand campaign. The film highlighted Janu’s four elements—Desert, Jungle, Coast, and City—and focused on three themes: The Meaning of Soul, Abundance of Freedom & Choice, and Where Heart and Soul Align.

Diriyah Magazine

Janu Website