Krug - Keep on Peelin’

CLIENT // KRUG CHAMPAGNE
Magazine Sleeve


CONCEPT // DESIGN // ART DIRECTION // ART WORK

Each year, Krug Champagne partners with a media publication to promote their single-ingredient book. This year, they collaborated with SUITCASE to design a sleeve for our magazine and their book Onions.

They wanted a subtle design that tied into the theme without heavy Krug branding. I focused on the onion, playing with the idea of layers—creating a sleeve that unfolds to reveal new details, taking the reader on a journey.

For the artwork, I illustrated onion layers, printed in spot UV to add texture and shine, ensuring the design enhanced the sleeve without overpowering the text.

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